Performance Marketing Specialist (Social)

Performance Marketing Specialist (Social) | Amsterdam | 40 hours

Since 2012, Veloretti has been designing stylish, functional bicycles from the heart of Amsterdam. What started with a clear ambition, to make considered design accessible, has grown into a familiar presence on the streets of cities across Europe.

Our collection includes electric bikes, city bikes and children’s bikes for all ages. Each design is shaped by the same approach: thoughtful decisions, made with care for design, function and everyday use.

At Veloretti, we believe in smart solutions and the power of good design. For us, cycling is more than transportation. It’s part of how you move through the city, how you experience your day, and how lifestyle and technology come together in a natural, considered way. Since 2022, Veloretti has been part of Pon.Bike, a global family of leading bicycle brands.

The goal

As a Performance Marketing Specialist (Social), you are the expert in leveraging social media advertising platforms to drive performance and customer acquisition. You will be hands-on in developing and executing our Social ads strategy, focused on maximizing ROI and reaching our growth targets across all relevant platforms. You will serve as the crucial link between Brand and performance, ensuring campaigns are both on-brand and highly effective.

What you will do

As part of the Growth team, you will contribute to the strategic development and implementation of our full-funnel advertising and growth strategies. You identify and analyze the nuances in current social customer acquisition journeys and realize continuous improvements that drive ROI and ROAS. You contribute to performance-driven improvements and collect and share insights to optimize future campaigns across the entire customer acquisition journey. Your focus lies on ROAS, the balance between paid and other traffic, and performance versus business targets.

• Social ads: Taking ownership of the social ads strategy & execution across all relevant platforms. You are responsible for performance across social ads channels and their broader impact on customer acquisition. You will coordinate the campaign execution with our performance marketing agency and utilize tools like Billy Grace.

• Advertising insights: Providing key insights into customer journeys and content performance derived from social advertising campaigns.

• Campaign management: Managing social advertising campaigns and serving as the primary contact for the Brand team.

Who are we looking for? 

You are a performance marketer who loves data but understands brand equity. You are not afraid to dive into the social ad account yourself, but you also know how to brief an agency and content team to get the best results.

• Experience: 2+ years of experience in Performance Marketing, working with digital brands.

• Tooling: Deep knowledge of Meta, TikTok, Pinterest, Billy Grace, Smartly, Google Analytics (GA4), or other relevant social advertising tools.

• Mindset: Commercial, analytical, and result-oriented, with a respect for brand equity. You dream in ROAS and CPA.

• Language: Fluent in English.

What do we offer you?
At Veloretti, you contribute to a brand that is becoming increasingly visible on the streetscape—and increasingly recognizable in its voice. You will be part of a growing, international team where ideas are taken seriously and there is room to learn—from successes as well as from the process. Naturally, we offer a competitive salary, 8% vacation pay, and 25 vacation days on a full-time basis. But more importantly, you contribute to something that moves. Not only in what we create but also in how we collaborate. You think along, grow together, and contribute—even beyond the boundaries of your role.

What you can expect from us:

• A competitive salary.

• 8% vacation allowance.

• 25 vacation days.

• A pension plan.

• A training budget.

• A Veloretti (e-)bike.

• A work laptop.

• Healthy lunch at the office, for a small contribution.

Is this something for you?
Are you excited? Great! Let us know who you are and apply with your resume and a short cover letter. Don’t be too formal; we are curious about you. We look forward to your response.

The process
Our application process consists of two rounds: an introductory meeting and a second interview where you present a business case.